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Social media management is the process of managing your online presence on social media platforms like Facebook, Instagram, and Twitter by creating, publishing, and analyzing content you post. Managing social media also includes engaging and interacting with social media users. You can use tools, services, and social media managers to oversee your social media management.
Why is an efficient social media management process important?
The business potential of social networks is immense. Brands can leverage social media platforms to successfully drive their objectives across the marketing funnel, from raising brand awareness to increasing store visits.
But to be able to accomplish this, they need efficient social media teams. The more goals you want to achieve through social media marketing, the more people dedicated to this channel you are going to need. This demand will eventually lead to building complex social media team structures.
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If you are a large brand, you might even have multiple teams in different offices and regions of the world, leveraging different strategies to meet different targets. Now, how do you make sure all these people work together hand-in-hand to deliver maximum value from social media?
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The answer is to build an efficient social media management process.